College Students Aren’t Scanning QR Codes

QR codes are everywhere these days. Despite its heavy use in Marketing, are people responding to them? A study by ArchRival indicates that even among the most technology-savvy demographic — college students — QR codes aren’t really catching on. Over 50% of college students say that they would be “very unlikely” to scan a QR code.

This begs the question of whether it’s a technology issue (you have to download an app first to scan) or a marketing issue (the content behind the code)?

Google releases Google+ app for iPhone

Google has released the official Google+ app for the Apple iPhone. You can download it now directly from theApple App Store.  It’s just for the iPhone right now.

An interesting review of the Google+ iPhone app:  http://bit.ly/oGFYyR

Have too many Facebook friends but only want to be in touch with just a few? 

FavFriends allows you to pick your favorite people from your Facebook Friends list. Whenever your favorite friend posts a new status or checks-in a Place,  you get a push notification in real-time.

Evernote for Android gets upgraded with new features. I haven’t used this yet, but based on the demo video, it would’ve come in handy during my own home remodeling project. Think I’ll give it a go and see whether it’s a useful tool.