Social Media Advances as Restaurant Marketing Tool
A 2011 National Restaurant Association study confirms that consumers who use social media not only dine out more, but are more likely to become return customers. While social media use is currently sporadic in the restaurant industry, most agree that agree that social media marketing will become more important within their segment, with Facebook at the top of the list of tools.
Gone are the days of the nicely printed Zagat dining guides. Yelp, Urbanspoon, Facebook, and the like have become the new go-tos.